About Us
For those who believe the future of luxury is regenerative.
Our Mission
The Bluu Foundation exists to prove that doing good can look and feel extraordinary.
We bring together innovators, creators, and brands who care as deeply about impact as they do about aesthetics.
From ocean health to climate resilience, we fund big ideas, produce cinematic stories, and build communities that make change irresistible.
Because true luxury doesn’t take, it gives back.
The greatest luxury is living in a clean world.
Our Team
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President
Emma Kraft, Founder of Bluu Co and President of Bluu Foundation, is part of a new wave of founders, those who believe business can look different. Her story sets the tone for the entire Bluu movement: bold, personal, and rooted in a refusal to compromise.
Raised with a love for the ocean and shaped by the loss of her grandmother to breast cancer, Emma began questioning what we put on our skin, and the sea. When she couldn’t find a sunscreen that was both truly safe for people and supportive of marine ecosystems, she decided to create one.
Her journey became a five-year mission to challenge the status quo in both beauty and environmental care, made possible by the support of those who inspired her, believed in her, and stood by her. Bluu is the result: a product that proves we can care for our bodies and the planet with equal intention.
Emma received her B.S. in Business Administration from the Berkeley Haas School of Business at the University of California.
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Secretary
Siena Simon is a marine scientist from Las Vegas who recently graduated from UC Berkeley with a degree in Marine Science. She is currently preparing to take the LSAT with plans to pursue a career in environmental law. Siena discovered her passion for ocean conservation during a trip to Fiji’s Yasawa Islands, where she helped build and monitor coral nurseries and planted over 1,000 mangrove seedlings following a major bleaching event.
At the UC Berkeley Herbarium, she served as Curator of Algae, where she updated Dr. Kathy Ann Miller’s review of non-native seaweeds along California’s coast by analyzing species dispersal and transport vectors, including plastic debris from the Great Pacific Garbage Patch. While studying abroad in New Zealand, she became fascinated by marine invertebrates—particularly sponges, whose remarkable regenerative abilities allow them to resist cancer. This experience sparked her interest in the potential of marine organisms to address modern medical challenges. To explore this further, she completed a minor in Science, Technology, and Society with a focus on medicine, the body, and society.
As Secretary of the Board, Siena brings scientific insight, a global perspective, and a deep commitment to ocean conservation. She believes that protecting marine ecosystems is critical not only to the health of our planet but also to the development of innovative solutions for the future.
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Grace Albright is a fashion designer and senior at Parsons School of Design, where she explores modern femininity through refined, forward-thinking womenswear. Growing up in Wales before moving to Boulder, Colorado, Grace developed a deep sensitivity to place and material, an influence that continues to shape her approach to design and material choice. Now based in New York City, she channels this sensitivity into creating work that merges elegance, purpose, and craft.
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Mia is a UC Berkeley graduate with a degree in Media Studies, driven by a passion for creative storytelling. With a background as a former collegiate basketball player, she brings discipline and leadership into her work as a lifestyle creator, model, and social media personality. Blending media, fashion, wellness, and digital influence, Mia contributes her creative vision to Bluu’s membership experience and events.
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Treasurer
Abdullah Mohsin is currently a Junior Associate at Three Lions Capital, a top sports growth-equity fund focused on investments in teams, leagues, youth sports & real estate. He was previously at Profluence Capital, a leading emerging early-stage venture capital fund, focused on investing at the intersection of sports, technology & media. Beyond this, Abdullah advises various global sports projects from sports data/broadcasting companies to international stadium developments. He holds degrees in Business Administration and Economics from UC Berkeley, and brings strong financial acumen and strategic insight to his role as Treasurer of the Foundation.
With a deep commitment to environmental and community impact, Abdullah continues to help develop special projects at Karachi United Football Club (KU), his childhood soccer academy. At KU, he led sustainability initiatives, including coordinating with multiple firms to lead efforts in installing solar power at the club’s stadium. He also developed a strategic framework to boost youth engagement and long-term retention, and contributes to the Sponsor a Star program alongside his family.
Abdullah’s unique and international background at the intersection of sports, sustainability, and finance aligns closely with the Foundation’s mission to protect and restore our oceans while empowering the next generation.
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Executive Director
Sarah Glynn is a nonprofit leader, producer, and strategist working at the intersection of health, environment, and innovation. As Co-Founder and Executive Director of the Bluu Foundation, she leads initiatives that fund and amplify breakthrough solutions in ocean restoration—reimagining how beauty, fashion, and philanthropy can shape a regenerative future.
For more than two decades, Sarah has mobilized impact through product innovation, storytelling, impact investing, media production, and mission-driven partnerships—helping to raise and direct hundreds of millions of dollars in philanthropic investment, media campaigns, and purpose-led product launches.
Most recently, she has hosted and produced international conferences, including Boulder Wellness Week, and directed the Dragonfly enLightening Talk series on Gaia TV, featuring pioneering voices in health, science, and transformation. Her career bridges nonprofit development, media, and conscious entrepreneurship—advancing human and planetary well-being.
A lifelong advocate for systems change, Sarah combines community, creativity, and inspiration to move ideas from vision to impact. Based in Boulder, Colorado, she continues to bring together storytellers, scientists, and investors to build a more regenerative world—one that flows, like a current, toward collective restoration.
Become a Partner
Join a global movement to protect and restore the ocean.
Partnership with the Bluu Foundation means becoming part of something larger, a creative and regenerative ecosystem uniting impact, storytelling, and community.
Through Bluu Studio, partners collaborate on cinematic productions and campaigns that move culture and accelerate change.
Through the House of Bluu, members and brands connect through curated events and community activations that inspire conscious living and ocean-positive action.
Together, we fund innovation, create stories that matter, and build a movement where luxury and purpose flow as one.